Track Changes: Marketing and Publicity (Part 1)

📚🗣️💰 How do readers learn about your book? We get into how publishing companies decide on the marketing budgets for each book, and what marketing tools are at their disposal. The difference between publicity and marketing; how authors can maximize what their publisher has planned; and the one thing that matters most when it comes to promoting books.

This episode features:

Jennifer de Leon, debut author of YA novel, Don’t Ask Me Where I’m From (out August 18).

Margot Wood, director of sales and marketing and Oni Press, former marketer at HarperCollins who co-created EpicReads, and author whose debut novel will be out with Abrams in Fall 2021.

Simon Versus the Homo Sapiens Agenda by Becky Albertalli (hear a First Draft interview with Becky Albertalli).

Christine Riccio, author of Again But Better and BookTube star at her channel, PolandBananasBooks.

Joanna Volpe, President and literary agent at New Leaf Literary and Media.

Dorothy Must Die by Danielle Paige (listen to her First Draft interview here).

 

Catch up on the series so far:

Episode 1: Publishing 101

Episode 2: Agents: Who Are They, What Do They Do, And How Do You Get One?

Bonus Episode: Publishing in the time of COVID

Episode 3: Selling Your Book (Part 1)

Episode 4: Selling Your Book (Part 2)

Episode 5: Advances (Part 1)

Episode 6: Contracts

Episode 7: After the Book Deal

Bonus Episode: Inequality in Publishing

Discussed in this episode:

• The Track Changes episode about Advances

• We discussed in-house enthusiasm, and Jenn being able to present as sales conference, in the After the Book Sale episode.

• BookExpo America

• The American Library Association

• Booklist

• The School Library Journal

• Kirkus Reviews

• NetGalley

• Edelweiss

• The American Bookseller’s Association

• The Texas Library Association Meeting

• The National Council of Teachers of English Conference

• Stefon from SNL

• Love, Simon (movie)

More Information:

• “Jacket Copy Sells Books, So Better Make it Good,” by PublishingTrends

• blurbs

Want more information? Sign up for a free 30-day trial of the Track Changes newsletter, which goes a step (or two) further behind the scenes into the publishing world.

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Track Changes is produced by Hayley Hershman. Zan Romanoff is the story editor. The music was composed by Dan Bailey, and the logo was designed by Collin Keith.