Track Changes: Marketing and Publicity (Part 2), and Defining Success

📚📈❤️ How authors can create a marketing strategy to promote their work, and when it might be right to bring in an independent marketing or publicity firms. Jenn shares the highs and lows from launching Don’t Ask Me Where I’m From, and we discuss expanded definitions of success.

This episode features:

Jennifer de Leon, debut author of YA novel, Don’t Ask Me Where I’m From (out August 18).

Bekah Sine Decker and Nikki Pierce created Method Agency, an independent marketing firm, in part to help Stephenie Meyer, author of Twilight, release films and #1 New York Times bestselling books.

Catch up on the series so far:

Episode 1: Publishing 101

Episode 2: Agents: Who Are They, What Do They Do, And How Do You Get One?

Bonus Episode: Publishing in the time of COVID

Episode 3: Selling Your Book (Part 1)

Episode 4: Selling Your Book (Part 2)

Episode 5: Advances (Part 1)

Episode 6: Contracts

Episode 7: After the Book Deal

Bonus Episode: Inequality in Publishing

Episode 8: Marketing and Publicity (Part 1)

Discussed in this episode:

• Politics and Prose, a Washington, D.C. bookstore

• Wise Latinas: Writers on Higher Education edited by Jennifer de Leon

• GrubStreet

• The LOGIC Model

• Twilight by Stephenie Meyer

• The We Are KidLit Collective

• Teach For America

• Celeste Ng, author of Little Fires Everywhere and Everything I Never Told You

• Holly Root, literary agent and founder of Root Literary

 

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Track Changes is produced by Hayley Hershman. Zan Romanoff is the story editor. The music was composed by Dan Bailey, and the logo was designed by Collin Keith.